Email Address

Tell me about your business. How did you get started?

Tell me about your beginnings, what year you were founded, etc.

Who is your target audience?

Consider their wants/needs, fears/frustrations.

What problem do you solve for your customers?

Describe your core offerings and how you address customer pain points.

What are your core values?

Please describe how you work, your values, your approach to customer service, etc.

What are your brand strengths?

What do you do really, really well? And better than your competitors?

What other brands and businesses do you look to learn from?

Please share any other websites or businesses that inspire you.

Tone and style: What kind of vibe do you want your writing to convey?

E.g. professional, fun, conversational, light-hearted, corporate, serious...

Do you have any quotes or testimonials from happy clients?

Please provide 1-2 examples if possible

Finally, what does success look like for you?

At the end of this project, what will make you feel it has been a strong success?

Anything else you'd like to share?

Please include any other important information regarding this project, e.g. source material, notes, contact details.

Copywriting Brief