How does it work?

Every month (for three months), I’ll write over 5,000 words of brilliant, thoughtful content for your business. We’ll kick things off with a 3-hour extended strategy session (face-to-face or via Zoom), then I’ll create an action plan and a content calendar. We’ll touch base every fortnight (for a 60-minute Zoom call) to review my progress. This will be three months of intensive collaboration, but the copy will serve your business for years to come.

What’s included?

  • Extended strategy session - 3hrs of deep planning (first month only)

  • Fortnightly strategy sessions - 60-minute review calls

  • Blogging - up to 4x posts per month

  • Copywriting & editing - up to 2,000 words per month

  • Email newsletters - 2x campaigns per month

EXTENDED STRATEGY SESSION

This is where the magic happens. Before I do any writing, we’ll get together face-to-face or on Zoom to discuss how to put your words to best use. We’ll review what’s currently working, what’s not, and explore all the ways you can use writing to achieve your business goals. I’ll go away and create a customised list of recommendations, an action plan and a content calendar.

FORTNIGHTLY STRATEGY SESSIONS

Every fortnight, we’ll connect on Zoom to review all the writing so far and collaborate on future copy. These strategy sessions will allow us to work in fortnightly ‘sprints’ and break down all the writing into achievable chunks, so you’re not left with 15,000 words to review at the end of the three months.

BLOGGING

This is your chance to finally get ahead with your blog writing. You’ll have approximately 3,000 words to play with each month; choose weekly blogs, fortnightly blogs, or one zinger of a monthly post. How you ‘spend’ your monthly blog allocation is up to you.

COPYWRITING & EDITING

Get 2,000 brilliant words for your business every month. I can write or edit web pages, brochures, sales proposals, ebooks, internal communications, emails, and more. If you’ve ever wanted to rewrite your website, try your hand at creating a lead magnet, or publish an ebook, this is your chance to get the project done. By the end of three months, you’ll have 6,000 words working for your business across multiple marketing streams.

EMAIL NEWSLETTERS

Email is one of the most important (and neglected) marketing strategies of the moment. You can lose your Instagram followers at any point – or Facebook could change its algorithm (again!) – but your email list is yours to keep. I’ll write two campaigns for you every month, helping you share meaningful content with your audience and grow your list.

Who is it for?

Business owners, entrepreneurs, and marketing managers who:

  • Want to create bulk high-quality content in three short months (content batching FTW).

  • Feel dissatisfied with the current writing on their website, blog or other marketing materials.

  • Are idea-rich but time-poor. You have a lot to share, but no time to write.

What’s the investment?

Three payments of $2495 or a one-off payment of $6736. Prices are in NZD and exclude GST.

Okay, sign me up!

If you think the Content Subscription could be perfect for your business, the next step is to schedule a 30-minute discovery call. I’ll ask you a few questions about your business and tell you more about my services. This call is completely free and no obligation. And, if I’m not the right writer for the job, I’ll refer you to another writer who’s a better fit (#communityovercompetition).


Who is Made of Words?

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Jess O’Connor

Highly intuitive Auckland-based copywriter with 10+ years of writing experience.

MY CAREER IN 150 WORDS

I’ve been copywriting since before I knew copywriters existed. I started my writing career at 14 and spent my teenage years accumulating work experience from leading NZ publications, including nzgirl, KimberleyCrossman.com, and Woman’s Day. I achieved my dream of becoming a full-time writer straight out of university (Bachelor of Arts, English & French), working agency-side as a Content Writer and then Assistant Editor. When the travel bug called, I moved to London and worked in magazine publishing, before returning to NZ for an in-house marketing role. In 2015, I took a leap of faith and started Made of Words, which has been my full-time gig ever since (except for a short break to have a baby!). I’ve been blessed with an entrepreneurial spirit, insatiable curiosity, and a healthy dose of idealism. It’s made for a wonderful career so far and I can’t wait to see what the next 15 years brings.

WHAT CLIENTS HAVE SAID ABOUT ME

A brilliant writer and an absolute pro. Working with her is easy, as Jess ‘gets it’ straightaway and delivers engaging content in the right tone of voice - first go.
— Janet Hillis
Jess is reliable, always meeting her deadlines, creative and an absolute pleasure to be around. She is full of positive energy and confidence.
— Jay-Jay Feeney
Jess always has an incredibly calm way to get work done to a very high standard. She is an exceptional writer and very professional.
— Mel Jenkins

FAQs

WHY A SUBSCRIPTION?

You might be wary of monthly subscriptions. I get it – I am, too. But I had an ‘aha’ moment recently. There is something powerful about entering into a joint agreement with clear goals and accountability milestones. To borrow a term from business rockstar Lorraine Murphy, it’s how you GSD (Get Shit Done)!

Sometimes we all need accountability, encouragement, and a strong incentive to stay on track. Without this, blog posts are postponed, content strategy is overlooked, and websites quickly become irrelevant and dated. My Content Subscription will incentivise you to hit all your content goals, and then some.

Of course, if you’re not ready for this level of commitment right now, you can engage me on a pay-as-you-go basis for web copywriting or blog writing.

WHAT IF I DON’T NEED THAT MUCH CONTENT EACH MONTH?

I’ve created this Content Subscription to help you achieve on some important content goals, like updating your website, writing an ebook, or creating a lead magnet. You’ll need to be organised to meet the monthly content targets, but that’s the point! I’ll be there holding you accountable each step of the way (I’ll be showing up in your inbox and on your phone a lot).

CAN I ‘SAVE UP’ MY CONTENT TO SPEND LATER?

No. If you don’t claim all your words each month, you can’t carry them over or request a refund. I have to protect my workflow (and yours). Plus, we’re more likely to achieve your content goals if we break them down into monthly chunks. That said, you’re more than welcome to hold off publishing content I’ve written until whenever you’re ready. For example, you could use my Content Subscription to build a bank of blogs to publish at your discretion.

HOW WILL WE MEET THESE AMBITIOUS CONTENT TARGETS EVERY MONTH?

I know, 5,000+ words is a lot of content. That’s why I’ve incorporated a fortnightly strategy session into this subscription. This face-to-face time will happen near the beginning of the monthly cycle and is our opportunity to map out everything we need to achieve over the next 20 working days. I’ll pester you until I have everything I need to begin writing for that month (that’s what you’re paying me for!). You can trust me to ask the right questions and manage the workload effectively (I’m a Type-A, highly-organised, stationery-loving writer, after all).

HOW WILL PAYMENT BE PROCESSED?

You can pay for the entire subscription upfront (and receive a 10% discount) or in three instalments (at the beginning of each monthly cycle). Work cannot commence until payment is received.

WHY MADE OF WORDS AND NOT ANOTHER AGENCY?

When you work with Made of Words, you work directly with me – a talented writer with 10+ years of experience. You won’t be allocated an account manager, a junior copywriter, or a different writer each month. You get me, the business owner, and the person who really, truly, deeply cares about whether you’re hitting your content marketing goals. Because if you’re not winning, neither am I (in fact, my whole business model is flawed).

I’ve also been told that I’m a nice person, which is good, because if you sign up we’ll be seeing a lot of each other! You can find out more about me here.

WHY SHOULD I OUTSOURCE INSTEAD OF HIRING IN-HOUSE?

If you have an exceptional writer on your team with capacity to create enough brilliant content each month, you’ve hit the jackpot. Hold on to that precious writer because, from my experience, they’re a rarity.

I believe most writers need a few basic needs met in order to write brilliantly, creatively, and consistently. They need peace and quiet, ample time for reflection, the freedom to read out loud to themselves (that’s how we pick up typos!), a well-stocked fridge and pantry, and somewhere comfortable to daydream (not kidding). Oh, and near complete autonomy over their schedule, so they can write at 11pm if that’s when inspiration strikes. I wish I was joking! But writing is deeply creative work and not many writers flourish in a corporate setting.

Basically, if you want the best possible writer for your business, that writer probably needs to be a free agent. Freelancers also tend to work out cheaper than hiring in-house, too (The Freelance Village recently crunched the numbers).

WHAT IF I’M NOT BASED IN AUCKLAND?

No problem! We can do all of our face-to-face work on Zoom. I currently partner with clients from all around New Zealand and Australia.

Terms & Conditions

These Terms & Conditions are part of the contract you enter into when you engage Made of Words Limited. You’ll also need to sign a separate contract as part of the onboarding process, which will outline the core Terms & Conditions of the Subscription (such as payment, cancellation, and inclusions). We’ll go through all the T&Cs as part of your discovery call.